As sources close to the discussions revealed, the chief of Meta Platforms Inc. is registering Hollywood celebrities for millions of US dollars for their right to record and use their voices for artificial intelligence projects.
Celebrities in Debate
The company is in discussions with Judi Dench, Awkwafina, and Keegan-Michael Key, said the people who requested not to be named as the project remains undisclosed. Meta’s representatives did not want to talk about the situation.
Preparing for Meta Connect 2024
The parent firm of Facebook and Instagram, Meta, is now working to finish its agreements to have enough time to work on a series of AI tools for launching at Meta Connect 2024 in September. Although it is still unclear how Meta will be deploying voices, it has talked about a chatbot that could be similar to a personal assistant similar to Apple’s Siri or even a friend, these people said. New features include things like users could talk to a chatbot with Awkwafina’s voice, for instance.
Talks between Meta and some talent representatives have been on and off multiple times, with Meta and the representatives failing to settle on terms related to the usage of the actors’ voices. Meta wants to license voices for several purposes on a single project for a set period. The actors’ representatives wish to restrict the films’ contents more severely.
Hollywood’s Concerns About AI
AI has spooked many in the Hollywood creative fraternity, as they stand to lose their jobs with the introduction of the technology. Film-makers and artists protested over provisions against the use of AI in strikes by screenwriters and actors last year. However, the individuals said SAG-AFTRA, the significant actors’ union, has established terms with Meta.
Previous AI Attempts by Meta
Meta has tried introducing text-based AI companions imitating famous personalities such as Dwyane Wade and Paris Hilton. The company has, however, ceased that program already. It has also announced a new AI studio to make chatbots for content creators.
FAQs
What is Meta Platforms Inc.’s move with Hollywood celebrities’ voices?
Meta is currently in the process of paying Hollywood celebrities to have them allow Meta to use their voices for AI plans, perhaps including chatbots or virtual assistants.
Which celebrities are engaged in the discussions with Meta?
Meta is negotiating with celebrities such as Judi Dench, Awkwafina, and Keegan Michael Key about voice licensing.
Why is it licensed for celebrities to have their voices incorporated into Meta’s AI tools?
Meta plans to have celebrities voice AI chatbots and virtual assistants to give users an enhanced and unique experience.
How have the talent representatives managed to make Meta negotiate with them in what seem to be rather turbulent circumstances?
Due to dialogue on the permissible content in voicing, the actors’ representatives have caused trouble with the rigid control of the terms.
Has Meta agreed with any actors’ unions concerning using AI voice?
Meta has solid terms with SAG-AFTRA, the significant actors’ union for enabling celebrity voices for AI projects.
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